PORT
FOLIO
Fiona Cahyani
2025
Introduction
Welcome to my portfolio! I'm Fiona, a graphic and motion designer with nearly five years of experience in creating visual content.
Specializing in social media design, including Instagram feeds, stories, and motion-based advertisements. Throughout my career, I have collaborated with brands across the food & beverage, apparel, and creative agency industries.
With expertise in both digital and print media, I help brands communicate their stories through dynamic visuals. My goal is to create creative solutions that not only capture attention but also build strong connections with audiences.
Feel free to explore my work, and let’s collaborate!
WAKAKA GROUP
Wakaka Group is a company operating in the food and beverage industry, managing multiple brands with different concepts and target audiences.
As a Graphic Designer, my role was to translate brand messages into visual communication that aligns with each brand's identity and style. My responsibilities included creating promotional materials for both digital and print platforms, such as social media content, merchandise designs, photo editing, and motion graphics for advertisements.
Scope of Work
• Social Media Design
• Merchandise
• Poster
• Motion
Brands Handled
• Dimas
• Wakaka Group
• Mama(m)
DIMAS
Dimas is a modern street food concept offering popular Indonesian snacks and nostalgic childhood treats,
both sweet and savory.
The brand features a hangman mascot as its visual identity, giving the brand a playful and fun character. My role involved creating social media designs that incorporated this mascot while maintaining a modern and engaging visual presence.
MAMA(M)
Mama(m) is an Indonesian restaurant that brings a warm, home-style dining experience, making it suitable for family gatherings.
As a designer, my role was to translate this identity into visual content for social media, introducing the restaurant’s menu and highlighting its warm, authentic atmosphere through clean and approachable designs.
MADCOCO
MADCOCO
Madcoco is a beverage brand specializing in coconut-based drinks, with its signature product being the coconut shake. The brand features a playful “mad coconut” mascot, inspired by the brand name itself.
As a designer, I was involved in various marketing campaigns, both independent and collaborative with other brands. My role was to communicate promotional messages and product information through different visual formats, including posters, Instagram advertisements, teaser videos, merchandise, PR packages, menus, and other promotional materials.
Campaigns
• Madcoco x Harry Potter
• Madcoco x Korté
• Lucky Yuzu
• Passion Fruit
• Etc
Madcoco x Harry Potter Campaign
This campaign marked Madcoco’s biggest collaboration, featuring the launch of a new beverage product inspired by the Harry Potter theme.
As a Graphic Designer, I was responsible for creating visual concepts that blended Madcoco’s brand identity with the magical aesthetic of Harry Potter.
The designs were applied across multiple promotional materials including product packaging, PR packages, merchandise, posters, and various marketing assets to support the campaign launch.
• Social Media Design
• Poster
• Motion
• Merchandise
• Packaging Design
Passion Fruit Campaign
As part of this project, I worked on the campaign to introduce the new Passion Fruit menu by creating various promotional materials.
This included designing posters, a video teaser, and a stop-motion video. Additionally, I created repost frames and a card for the PR package to support the campaign and engage the audience.
• Poster
• Greeting card
• Frame Instagram (repost)
• Stickers
• Media Display
Instagram
Ads
Motion
Madcoco x Korté (IG Ads)
Promotion (IG Ads)
Awareness (IG Ads)
Christmas
SECBOWL
Secbowl is a food & beverage brand known for its signature Salted Egg Chicken Rice Bowl.
As a designer, I contributed to several marketing campaigns aimed at increasing brand awareness. During the early stages of the brand, the visual identity was still exploratory and flexible while maintaining a strong commercial appeal.
After the brand underwent a visual rebranding, its identity evolved into a bolder yet still playful style. My role was to adapt this updated visual identity across multiple brand touchpoints, including social media content, PR packages, merchandise, posters, menus, online delivery banners, store stickers, and other promotional materials.
Scope of Work
• Social Media Design
• Merchandise
• Poster
• Motion
Campaigns
• SEC Bowl Rebranding
• Orange Chicken 2022
• Ramadan 2022
• Make a Wish 2021
• Etc
RAMADAN
2022
2022
LUNAR NEW YEAR
2022
2022
LET'S COLLAB!
